Digital Strategy evaluates the current channels that you are using to get your message across as well as potential channels that you should be utilizing to have the broadest reach among your target audience. Then we will implement and manage a consistent message that is in line with your brand, increasing the effectiveness among your potential customers.
What is involved with that?
The Web is in a state of transition.
It’s no longer a collection of information. It’s beyond that. It’s now eCommerce and being able to find an purchase anything from literally anywhere in the world. It’s now entertainment by allowing us to stream the latest movies and play games with people across the globe in real time. It’s now a way of getting instantaneous updates on our friends and loved ones on Facebook, Twitter and all the other social outlets.
It’s providing a level of connectivity and engagements never before possible.
Twenty years ago, designing for the Web was simple. You bought a domain. You (or someone you hired) spent some time adding funny little tags around the copy from your marketing brochure, added a couple of animated GIFs (it moves!!) and zipped everything up to this server thing. It might not have been that pretty, but back then it didn’t have to be. Having anything on the Web was considered cutting edge.